Which pricing model to select on Conversion Right for maximum profits
Whether you’re targeting a global audience or a specific niche, Conversion Right offers balanced pricing models to maximize your ROI. Avoid overpaying by using our smart campaign tests and advanced traffic estimator.
Launch campaigns and set up offers using the most suitable pricing model
CPA
COST-PER-ACQUISITION
You claim that payment is required only for target actions (conversions). Charges apply when your ad results in a conversion.
CPC
COST-PER-CLICK
With CPC, you only incur costs when an interested user clicks on your ad.
CPM
COST-PER-MILE
You bid for 1,000 impressions of your ad (i.e., for 1,000 views by your target audience).
CPI
COST-PER-INSTALL
Perfect for game and software developers, utility, and add-on providers, as they pay only for specific actions like product downloads.
CPL
COST-PER-LEAD
Ideal for preorders, bookings, and collecting subscribers’ lists, as the main objective is to have users complete forms.
Utilize pricing models to achieve broader reach and higher ROI
CPA
COST-PER-ACQUISITION
Cost-per-acquisition (CPA) is the safest but also the most expensive pricing model. Opt for this when you have a clear understanding of your customers and a straightforward conversion process (e.g., app installs). If you’re targeting a new audience or have a complex conversion flow (like credit card submissions), begin with the CPM model instead.
TOP VERTICALS:
- VPN & Utility
- PIN Submits
- Sweepstakes
TOP AD FORMATS:
- Popunder
- Social Bar
- Push Ads
CPC
COST-PER-CLICK
Select cost-per-click (CPC) payment when your offer has a simple conversion process (e.g., only an opt-in is needed). Use the Traffic Chart and Traffic Estimator tools to ensure you receive an adequate volume of impressions.
TOP VERTICALS:
- Mobile Apps & Games
- Utilities & Software
- Subscriptions
TOP AD FORMATS:
- Popunder
- Push Ads
- Native Banners
CPM
COST-PER-MILLE
Cost-per-thousand-impressions (CPM) pricing is ideal for exploring new GEOs and testing traffic. For complex conversion flows like credit card submissions and deposits, CPM is more suitable. It’s cost-effective and helps you balance your bids effectively until you start receiving a significant number of conversions.
TOP VERTICALS:
- Finance
- E-commerce
TOP AD FORMATS:
- Social Bar
- Popunders
- Native Banners
- Banners
Safeguard budgets and capture attention with CPM-based smart campaign tests
Forget about hit-or-miss approaches. Before fully launching your CPA campaign, we test it on a CPM basis with a test budget. This helps you evaluate the engagement of your offer and refine your creatives before the full launch. For Web-Push and Social Bar formats, you can A/B test up to 15 creatives to identify the most effective ones.
Cultivate and retain users using the Smart Retargeting Tool
Available on CPM, CPC, or CPA basis, smart retargeting helps convert leads who have seen your ads but haven’t made a purchase yet. Conversion Right’s pixel aids in customer retention and improves ad personalization by displaying ads to those who have shown interest.
Purchase CPM traffic through RTB to secure the most coveted ad placements.
Our demand RTB partners benefit from rapid multi-campaign launches and handling large traffic volumes. With OpenRTB integration, you can participate in all auctions, including header bidding. We offer coverage for all GEOs, mobile and desktop traffic, and advanced targeting options.
Utilize all of Conversion Right's tools and solutions to drive your business growth.
Expert Campaign Management
Enjoy full transparency and detailed reporting. Our experienced managers effectively run global campaigns for direct advertisers and agencies.
Traffic and Bid Estimation
Intelligent algorithms assess your campaign settings, compare them with your closest competitors, and suggest optimal bids.
Top Offers with Proven Conversion Rates
We provide top-performing offers and traffic segments to help you launch successful campaigns and achieve your KPIs more quickly.
Advantages of RTB Auctions
Purchase traffic with full transparency through secure real-time auctions.
Retargeting Pixel
The Conversion Right pixel on your landing page helps nurture and convert the most promising visitors into sales.
API & Conversion Tracking
Utilize the API to export data and statistics. Integrate Voluum, Binom, or other trackers to monitor all CPA conversions.
Self-Service Platform
A comprehensive platform to set up, launch, and easily manage outstanding campaigns.
Targeting and Optimization
Over 20 settings for precise targeting and cost-effective campaign optimization.
